ShareView Research understands the importance of recruiting the right demographic mix of participants who will successfully engage in discussion. Our clients have frequently told us how well we carry out this task. Of course, it is not by accident. ShareView recruiters have years of experience seeking out qualified, articulate participants across a number of markets in the U.S.
Arkansas’ Socio-economic Mix
In Arkansas, where our facility is located, we have built a database of individuals, including many with demographics or characteristics that are hard to find. Many of our projects draw from Central Arkansas, which includes Little Rock, North Little Rock, Conway, Jacksonville, and the Benton/Bryant areas. The metro population for the six counties which make up Central Arkansas is about 700,000 residents. When there is a need to do so, we also recruit across the state, covering rural areas as well as Northwest Arkansas, where Wal-Mart, Tyson, J.B. Hunt and associated employers are headquartered.
If you have not visited Arkansas before, you are in for a treat. Little Rock is a hub for medical research and healthcare information. There is a culturally mixed population representing the spectrum of socio-economic indicators. The city has good airline connections and is easily navigated. It offers just about everything found in larger cities, except for traffic and congestion. A combination of Southern hospitality and Midwest values make it a desirable market to test new concepts.
Surrounding Little Rock are smaller communities, including retirement villages, where the pace of life can be less hectic and the natural beauty of the state is easy to enjoy.
The ShareView facility in west Little Rock opened in 2011 in a retail shopping plaza where I-630 and I-430 intersect, making it extremely convenient to come to from all parts of Pulaski County. The location is easy for the general public to identify, has a ground entrance and there is ample parking.
The interior is pleasantly furnished and features the traditional focus group room with modular furniture. There is a large client viewing room and a foyer space, which can be used for breakout groups. The focus group room and the foyer are both equipped to offer FocusVison capabilities for remote viewing.
ShareView Research is adept at managing a range of methodologies. We accommodate requests for:
- Traditional focus groups
- One-on-one/in-depth interviews
- Dyads, triads and other combinations of small group dynamics
- Laptop rental for group use
- Store/parking lot intercepts
- FocusVision for remote viewing
Moderators and Facilitators
ShareView will assist you with finding a moderator in Arkansas who has the right qualifications to conduct your research. Projects have been conducted across a range of industries and subjects, including healthcare, the financial industry, political opinions, B2B issues such as IT, Human Resources and customer satisfaction, new product concepts, advertising evaluation, as well as topics related to consumer packaged goods.
Our professional network of moderators use a toolbox of techniques, and are available to conduct focus groups, personal interviews and executive interviews.
Visit Karen Flake and Associates to learn how we can assist you with your moderation needs.